At that time, the competition was less and it became imperative to create a brand name by this year and after realizing the importance of it, the group shifted its focus from domestic to national level brands such as Pepe Jeans, Shapes, Looks and a few more. The group, then, not only ventured into retail but also took up distributorship for Pepe Jeans for North India region.

From 1989 till 1998, the group operated from just a single store for almost a decade.

The very first store of KAPSONS was in Chandigarh and A ‘MOTHERCARE’ store was right behind the main KAPSONS store. This store was running business but had a good customer base because of its quality products for Kids. KAPSONS decided to take it over and make a store specifically dedicated to kids by the name of KAPKIDS. This is how the group commenced into Kids’ business and the inception of the 2nd store – KAPKIDS took place on 5th September, 1999.

In this year, KAPSONS thought of experimenting and opened a store by the name of SANSKRITI, it was first of its kind in the entire city. It was a dazzling opportunity for well-known designers to showcase their range of designer clothes. Designers like Rohit Bal, Reena Dhaka, Rajesh Pratap etc. As it was a niche market, the footfall was low. Keeping The previous 2 stores in mind, this didn’t turn out out to be the type of business KAPSONS was interested in. So within a year, the top management decided to change the store into an MBO, dedicated to Women, by the name of KAPSONS Exclusive.

KAPSONS by this time started to explore markets in different cities. In Amritsar city, the group was offered a joint venture to explore their business in Amritsar and went ahead With it. KAPSONS Amritsar was the 3rd Store and the 2nd city the group ventured into. Within The Same Year Looking At The Great Response Kapsons Had Achieved From Amritsar. Another Opportunity Was On the table. Jallandhar’s Largest Departmental Store By The Name Of AM/PM WAs Shutting Down And Kapsons Found This As A Great Opportunity To Explore Jalandhar City As Well.

After doing business in Amritsar and Jalandhar and after understanding different needs of various customers as per their city, KAPSONS thought of venturing into Patiala as it was a royal city with a niche clientele, but the location which the group chose was not good and the market was slightly drab. Thus, within a year KAPSONS ventured into market at a new location and during this time, it was was the biggest store (12000 sq.ft.) KAPSONS had.

By 2009, customer had more exposure of Global and International brands. Bringing more and more global brands to the KAPSONS stores became the need of the hour. However, before approaching International brands, the stores needed to get revamped. The service staff had to be trained. The stores needed a total overhauling to be at a global level. After achieving the look and feel that was required, KAPSONS introduced brands like Tommy Hilfiger, CK, FCUK, GANT, NAUTICA, USPA, GAS, SUPERDRY And many more. Not only the brands, KAPSONS was the first Group to introduce the Shop-In-Shop models for these brands. As these International brands had kids’ apparels as well, KAPSONS thought of revamping even the kids store and get them on the same platform as all the KAPSONS stores. The first store with the international standard look and feel was KAPSONS Chandigarh and this store expanded to 15000 sq.ft. from 1300 sq.ft.

Kapsons got enlisted to roll out the popular, 80-year old American fashion brand London Fog in India by Iconix Lifestyle India, a joint venture between Iconix Brand Group and Reliance India. The USP of ‘London Fog’ is that famous for manufacturing sweaters, jackets coats and formal shirts. It has a string of associations with Hollywood celebrities like Kevin Bacon, Eva Longoria, Gisele Bundchen, Christina Hendricks and Nicole Scherzinger. In India, it is available in all Kapsons stores and online portals.

Realizing that Kapsons had a good customer base for apparels but not so much accessories, Kapsons launched Norman Todd in India focusing on providing accessories for both men and women. Sticking to the USP of Kapsons which is ‘Bringing global brands under one roof’, Norman Todd was launched with world class accessories – scarves, ties, pocket squares, socks, cufflinks, bags, clutches etc. for the fashion conscious people.